MEET THE FOUNDER
Glenda Souter
Founder — Styled2Sell Property
Styled2Sell Property was built from more than a love of interiors. It was built from over two decades of experience across hospitality, sales, property, investment, design and operations — industries where first impressions, trust and commercial results matter.
This experience now sits behind every Styled2Sell project — from occupied homes to vacant staging, including properties that have sold within days and achieved up to £75,000 over Home Report.
Two Decades. Five Industries. One Vision.
5 Years
IT Recruitment Director in an Award-Winning Company
7 Years
Hospitality Experience with Forte & Macdonald Hotels Operations
$Multi-Million
UK Operations Manager for Brazil Property Developments
15 Agents
Headed a Sales Team in Spain Selling Property to International Buyers
BRRR
Project Manager for BRRR Refurbishments in the UK
Glenda’s hotel operations experience with Forte and Macdonald Hotels also shaped her understanding of serviced accommodation and investment property performance — where presentation, layout and guest experience can influence occupancy, nightly rates and overall commercial return. She later became a director in an award-winning IT recruitment company at just 24, gaining early experience in leadership, negotiation, client management and sales under pressure.
Her property career developed overseas, first in Spain, where she led a team of 15 agents selling property to international buyers, and later as UK Operations Manager for clients buying into multimillion-dollar property developments in Brazil. These roles gave her direct insight into buyer psychology, emotional decision-making, sales confidence and the importance of presentation in high-value property transactions.
Alongside this, Glenda has worked as a landlord, property investor and BRRR project manager, giving her practical experience in refurbishment, rental appeal, ROI and preparing property for market. Her background as a KBB designer further strengthened her eye for layout, function, finishes, lighting and the rooms that strongly influence buyer perception.
"This combination is what makes Styled2Sell different."
Styled2Sell does not approach staging as decoration. We approach it as commercial property preparation — considering every room through the eyes of the buyer, the agent, the photographer and the seller.
The aim is simple: help buyers understand the space, connect emotionally and act with confidence.